Mask · A focus on face masks
From sheet masks to clay and cream masks, we explore materials, formulas and the experience of use for different care routines. Face masks are the starting point of our product development.
MASK FAMILY / SINCE 2007Inspired by nature.
Inspired by nature.
Explored through science.
Inspired by nature. Explored through science. Drawing on Chinese botanicals, we connect modern biotechnology with in-house research and manufacturing, exploring ingredients, formulations and mask materials.
OUR BEGINNINGA journey that began
2007
A journey that began
with face masks.
Founded in 2007, Mask Family specialises in face masks, exploring Chinese botanicals and modern biotechnology through ingredients, formulations and mask materials. From mung bean clay masks to sheet masks, cream masks and everyday skincare, our in-house research and manufacturing bring a curiosity about nature into daily care.
RESEARCH IN NUMBERS
A foundation built through research.
From laboratory facilities to formulation expertise, we continue to develop our in-house research and manufacturing capabilities.
- Core patents
- 43
- In-house product formulations
- 1,000+
- Research centre floor area
- 3,000+ ㎡
- Fully automated production lines
- 13
Figures as of .
MASK + MAGIC
One name. Two commitments.
Mask reflects our focus on face masks. Magic expresses our curiosity about nature through science. Since 2007, Chinese botanicals have inspired our work on ingredients, formulas and mask materials.
Magic · Exploring nature
We bring inspiration from Chinese botanicals into the laboratory. Fermentation science and ingredient development help us study their skincare applications and connect nature with formulation.
BRAND HISTORY
Milestones along the way.
Our beginning
Mask Family was founded, beginning its journey in face masks.
Mung bean clay mask
Our mung bean clay mask launched, exploring the connection between botanicals and skincare.
A clean production workshop
A clean production workshop was established, developing the brand’s in-house manufacturing capabilities.
Meeting our customers
Our first brand experience store opened in Guangzhou.
Recognition for our black mask
Our black mask received a Tmall Golden Makeup Award, marking a milestone in our mask product development.
Recognition for mung bean clay
Our mung bean clay mask received a Tmall Golden Makeup Award, recognising a product rooted in botanical exploration.
Research and production
Our innovation and research centre and automated production base opened.
Exploring nanocarriers
A joint laboratory was established with the National Engineering Research Center for Nanomedicine at Huazhong University of Science and Technology.
Expanding collaboration
Joint laboratories with Jiangnan University and Guizhou Medical University, alongside strategic collaboration with West China Hospital, Sichuan University, expanded ingredient and basic skincare research.
Brewing-yeast research
A joint laboratory was established with Moutai Institute to research brewing yeast and its applications in cosmetics.
Innovation park opening
Guangzhou Yuehui Green Beauty Innovation Park opened in Guangzhou Baiyun Meiwan.
A research journey to Tibet
In August, researchers collected fermented dairy samples in Tibet, connecting field exploration with strain screening and fermented ingredient development.
FROM RESEARCH TO PRODUCTION
Connecting research and production.
Based in Guangzhou Baiyun Meiwan, we connect laboratory work, formulation and manufacturing through an in-house development system. Facility figures are as of April 2026.
A research centre spanning 3,000+ m²
Based in the beauty and health industry park in Guangzhou Baiyun Meiwan, the centre occupies three floors with 14 functional research rooms. A research management system tracks formulation progress and connects ingredient studies, development and evaluation.
A production base spanning 22,300+ m²
The production base includes batching, emulsification, resting, bottle washing, filling and packaging workshops, with 13 fully automated lines connecting formulation work to manufacturing.
From formulation knowledge to product development
Research into ingredients, formulations and mask materials has produced a portfolio of 43 core patents and more than 1,000 in-house product formulations, supporting the development of different skincare formats.
Green Beauty Innovation Park
Opened in Baiyun Meiwan in 2024, Guangzhou Yuehui Green Beauty Innovation Park connects green biomanufacturing, ingredient development, formulation, production and sales services.
BEAUTY, BEYOND SKINCAREDiscovering nature.
Discovering nature.
Sharing care.
01 / BOTANICAL ORIGINSExploring botanical origins.
From camellia seeds in Shuangjiang Village, Hengyang, Hunan, to Houttuynia in Puma Village, Anshun, Guizhou, we work with local farmers to explore botanical ingredients, connect ingredient research with formulation and contribute to rural development.
02 / SHARING CARESharing skincare knowledge.
Since autumn 2024, Mask Family has held community skincare education events for women and company employees. Alongside conversations about everyday care, we take part in community support, environmental initiatives and cultural exchange.
ROOTED IN CHINESE BOTANICALS
Getting to know plants at their origins.
Ingredient exploration begins where plants grow. We visit different regions to explore botanical resources and build a foundation for ingredient research and future applications.
Hengyang, Hunan · Camellia seeds
In Shuangjiang Village, Hengyang, we have worked with local growers on camellia seed sourcing, exploring the journey from botanical origins to skincare formulations.
Anshun, Guizhou · Houttuynia
In Puma Village, Anshun, we have explored Houttuynia cultivation and ingredient applications, connecting botanical resources with formulation research.
Yunnan and Xinjiang · Botanical journeys
Our botanical journeys in Yunnan and Xinjiang, alongside the Chinese botanical exploration programme, have supported the collection, study and development of regional plant resources as sources of skincare inspiration.
FIELD NOTES / TIBET 2025
From the Tibetan Plateau to fermentation research.
In August 2025, Mask Family researchers travelled to Tibet to collect samples of yak yoghurt and other fermented dairy products for study at our Guangzhou research centre. Field exploration, strain screening and green biomanufacturing form a connected pathway for developing Bifida-derived ingredients.
Follow the research journey ↗
CARE & CULTURE
Care that reaches beyond skincare.
Through skincare education, community support and cultural exchange, we share care beyond our products.
Community skincare education
Since autumn 2024, Mask Family has held offline skincare education events for women and company employees, bringing practical conversations about everyday care into community settings.
Community and environmental initiatives
Past initiatives include donations to frontline pandemic response efforts, support for medical workers and supplies for border service personnel at Khunjerab in Xinjiang. We have also participated in the Water Blue Run for ocean and water-resource awareness.
Exploring beauty through culture
Our Summer Palace collaboration brought Chinese garden aesthetics into product expression. Participation in Guizhou Village BA also connected us with the energy of rural sports and cultural exchange.
Sharing our research story
In a Xinhua interview featuring Guangdong brands, Mask Family shared its innovation and development journey, opening a window onto beauty research and product development in the Greater Bay Area.
Learning through industry exchange
Participation in the 27th and 28th China Beauty Expo provided opportunities to share products and research. We also contributed to the 2023 Cosmetics Industry Blue Book, joining wider conversations about the beauty industry.
Connecting with film, fashion and music
Past participation in the Beijing International Film Festival, designer fashion weeks and music festivals, alongside collaborations with IPs such as Cloud Dress and B.Duck, has brought the brand into varied creative settings.
Connect with Mask Family
- Brand
- 膜法世家 / Mask Family
- Product filing entity
- 广州悦荟化妆品有限公司
- Service line
- 400-878-1908