MASK FAMILY · SINCE 2007

Inspired by nature.
Explored through science.

Specialising in face masks since 2007. Exploring the possibilities of nature through science.

Mask Family mask and skincare collection
CARE, IN YOUR OWN RHYTHM.EVERYDAY SKINCARE · SINCE 2007
NATURE MEETS SCIENCE01Chinese botanicals02Fermentation science03Mask material innovation
THE MASK FAMILY COLLECTION

Discover your kind of care.

Explore all products ↗
THE MASK FAMILY FILM

Meet Mask Family through film.

A closer look at our products and skincare experiences, inspired by nature and explored through science.

Original video in Chinese
Guangzhou Yuehui Green Beauty Innovation Park
02 / ABOUT MASK FAMILY

From face masks
to everyday rituals.

Founded in 2007, Mask Family specialises in face masks, exploring Chinese botanicals and modern biotechnology through ingredients, formulations and mask materials. From mung bean clay masks to sheet masks, cream masks and everyday skincare, our in-house research and manufacturing bring a curiosity about nature into daily care.

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RESEARCH IN NUMBERS

A foundation built through research.

From laboratory facilities to formulation expertise, we continue to develop our in-house research and manufacturing capabilities.

Core patents
43
In-house product formulations
1,000+
Research centre floor area
3,000+ ㎡
Fully automated production lines
13

Figures as of .

03 / RESEARCH & INNOVATION

Curiosity, made into care.

Our research ↗
Mask Family innovation and research centre
BOTANICALS · FERMENTATION · MATERIALS

From research to your routine.

From botanical ingredients and fermentation strains to microencapsulation and mask materials, Mask Family conducts in-house research into ingredients, formulations and fabrics. Joint laboratories with Huazhong University of Science and Technology, Jiangnan University and Moutai Institute complement basic skincare research with West China Hospital, Sichuan University. Our development process connects basic research, ingredient screening, formulation, process control, safety assessment and efficacy evaluation.

Discover the process →
FIELD NOTES / TIBET 2025

From the Tibetan Plateau to fermentation research.

In August 2025, Mask Family researchers travelled to Tibet to collect samples of yak yoghurt and other fermented dairy products for study at our Guangzhou research centre. Field exploration, strain screening and green biomanufacturing form a connected pathway for developing Bifida-derived ingredients.

Follow the research journey ↗
Mountain and valley scenery from the 2025 Mask Family research journey in Tibet
TIBET, CHINA · AUGUST 2025
MASK + MAGIC

One name. Two commitments.

Mask reflects our focus on face masks. Magic expresses our curiosity about nature through science. Since 2007, Chinese botanicals have inspired our work on ingredients, formulas and mask materials.

Mask · A focus on face masks

From sheet masks to clay and cream masks, we explore materials, formulas and the experience of use for different care routines. Face masks are the starting point of our product development.

Magic · Exploring nature

We bring inspiration from Chinese botanicals into the laboratory. Fermentation science and ingredient development help us study their skincare applications and connect nature with formulation.

Continue the story ↗
BOTANICAL ORIGINS

A story that begins
where plants grow.

From camellia seeds in Shuangjiang Village, Hengyang, Hunan, to Houttuynia in Puma Village, Anshun, Guizhou, we work with local farmers to explore botanical ingredients, connect ingredient research with formulation and contribute to rural development.

Discover our botanical journeys ↗
Camellia seed and Houttuynia sourcing locations in China
04 / A LITTLE CLARITY

Your questions, answered.

From choosing your care to after-sales support, we are here to help.

See all FAQs
How do I choose between the Bifida Black Mask and essence?
Choose the Black Mask for sheet-mask care, or the individually packaged essence for your essence routine. Explore both products to find the format you prefer.
Why does my packaging look different?
Packaging can vary by pack size and version. If you have a question about your purchase, send our customer service team a photo of the pack and your order details. We will help you check.
Where can I buy Mask Family products?
Shop at our Tmall flagship store for available products and offers. For enquiries about local retailers, please contact our customer service team.

Bring your favourite care into your day.

Visit our official flagship store for availability, pack sizes and after-sales support.

Shopping & support